Digital Media Courseware

Focus on equipping participants with foundational skills in digital media, including platform knowledge, content creation, and online etiquette.

Highlight specific goals like mastering online etiquette and learning digital marketing basics.

Exploration of the impact and power of social media in personal, community, and business contexts.

Inclusion of activities like analyzing the pros and cons of major social media platforms.

The importance of maintaining respectful and professional interactions on digital platforms.

Role-play activities to practice responding appropriately to online scenarios.

Emphasis on selecting the right media format (text, images, videos, infographics, podcasts) for audience engagement.

Hands-on content creation workshops focusing on goal-oriented media.

Guidance on using visual elements like color, layout, and themes to craft compelling stories.

Storyboarding exercises to practice translating narratives into visuals.

Building comprehensive marketing plans, including objectives, audience targeting, and metrics for success.

Utilization of the marketing funnel to align content with customer journey stages.

Understanding key digital metrics like engagement rate, click-through rate, and ROI.

Practical data analysis exercises to refine marketing tactics and improve results.

Developing actionable digital media strategies through personalized action plans.

Reflective activities to solidify learning and plan for real-world implementation.

Quick reference guide summarizing essential strategies, including goal-setting, audience understanding, and platform-specific optimization.

Final reflections and discussions to ensure participants leave with a clear implementation plan.