Customer Relationship Management (CRM) Courseware

Boost Customer Loyalty with the Customer Relationship Management (CRM) Courseware!

About this Course

Want to build stronger, lasting relationships with your customers? The Customer Relationship Management (CRM) Courseware is designed to help you master the tools and strategies for managing customer interactions, improving satisfaction, and driving loyalty. Learn how to effectively use CRM systems to track customer behavior, personalize engagement, and enhance retention.

Ideal for sales teams, customer service professionals, and business owners, this courseware will empower you to leverage CRM for business growth. Purchase today and take your customer relationships to the next level!

Course Outline

Discusses the definition, purpose, and core components of CRM, including customer service, sales and marketing integration, and data management.

Explores customer lifecycle management (CLM), defining key elements like customer lifetime value (CLV), contact, activity, and issue management.

Covers the CRM intelligence cycle, data warehousing, customer-centric data mining, and profitability measurement, explaining their roles in optimizing CRM strategies.

Reviews various CRM tools and technologies, such as Salesforce and HubSpot, highlighting their benefits and features for automating sales and marketing processes.

Includes exercises like mapping the customer lifecycle, reflecting on CRM in one's organization, and exploring CRM tools to apply learning practically.

Poses questions throughout to engage learners in thinking critically about CRM’s impact and their personal or organizational use of CRM strategies.

Concludes with a review of covered concepts and guides participants to develop personal action plans for implementing CRM insights.

Uses visual aids like the CRM intelligence cycle to illustrate complex processes and aid in understanding.

 

Encourages participants to compare different CRM tools, identifying their key features, strengths, and limitations to understand which best suits their needs.


$495.00

In Stock

  • Payment. Upon receipt of payment download will be made available and sent to your email. Please allow up to 12 hours for security and fraud protection checks to be completed.

  • Return or refund. As this is a downloadable product and you will have full access on download we do not provide a refund or return once delivered via email. Please contact our customer service for complaints as we will do our best to rectify.

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